Where Design Meets Intelligent Innovation
At LIMI, we believe lighting should move with you—across seasons, trends, and lifestyles. Our Limitless Lighting System is a modular, future-ready platform that merges style and intelligence in one beautifully engineered ecosystem.
Our Mission
LIMI was founded with a clear vision: to create lighting that evolves with you. We believe that lighting should adapt to people's needs, not the other way around—no rewiring, no tools, no downtime.
Our mission is to deliver a modular, future-ready platform that empowers users to transform their spaces effortlessly. Through smart design, swappable components, and our one-of-a-kind mounting system, we're redefining what lighting can be.
Founded in 2024
Our Core Values
These principles guide everything we do, from product design to customer service
Intelligent Innovation
Our modular, future-ready platform merges style with intelligence, creating a lighting ecosystem that evolves with your needs and preferences.
Adaptability
Our lighting systems move with you—across seasons, trends, and lifestyles—with swappable components that update effortlessly without rewiring or tools.
Seamless Integration
Our universal connector system and specially engineered mounting bracket enable effortless updates and transformations without compromising on elegance or functionality.
Meet Our Team
The passionate individuals behind LIMI's innovative lighting solutions
Umer Asif —
Founder & CEO
Inventor and cloud systems architect with deep expertise across hardware, UX, software, LLMs, and edge AI. Leads product innovation and AI-first experience strategy.
Shahrukh Ahmed —
Co-Founder & CTO
Seasoned engineering leader with a track record of delivering large-scale, mission-critical platforms — including the UK’s national COVID health pass system. Brings deep expertise in architecting scalable, secure cloud and edge AI infrastructure.
Karen Law —
Co-Founder & Head of Behavioral Intelligence
PhD in Counseling Psychology. Specializes in behavioral data interpretation and human-environment interaction. Drives our AI’s ability to understand emotional, contextual, and lifestyle patterns for adaptive lighting personalization.
Ready to Transform Your Space?
Discover our range of innovative lighting solutions and experience the perfect blend of technology and design.